By The Editor
February 7, 2007 - 22:16
DC
Unlimited, the new brand launched by DC Comics to license and promote
the world's greatest pop culture characters and stories, has
announced the release of a line of action figures based on World of
Warcraft, the popular Blizzard Entertainment Massively-Multiplayer
Online Role-Playing Game (MMORPG). The collectibles will be unveiled
this month at New York's American International Toy Fair and will be
distributed worldwide in both mass market and specialty channels.
The
Warcraft franchise has been a pillar of gaming culture for over a
decade and remains the world's largest-selling strategy video game
with over 19 million copies sold. With over 7.5 million subscribers
worldwide, the game creates a unique and interactive environment,
allowing for thousands of simultaneous player adventures. World of
Warcraft has also been America's top-selling PC game since its
release in November of 2004.
"Blizzard
has created an impressive and interactive universe for World of
Warcraft," said Cheryl Rubin, Senior Vice President of Brand
Management at DC Comics. "We are proud to be able to deliver DC
Direct's expertise in creating and distributing authentic
collectibles to World of Warcraft under our new DC Unlimited brand."
DC
Unlimited's World of Warcraft collectibles will include PVC vinyl,
scaled and articulated figures varying in size. The initial launch
will feature a four-figure assortment of 5-8-inch figures, with an
additional two-figure set of two 10-12-inch deluxe figures covering
the larger characters.
The
initial set of figures will include a Blood Elf Rogue, Orc Shaman,
Undead Warlock and Dwarf Warrior. The deluxe figures will include a
Draenei Paladin and Illidan Stormrage. The first wave of figures is
slated to hit comic book, pop culture, mass market, specialty and toy
retailers in Fall 2007.
When
asked about liscensing Archie Comics characters for action figures,
DC Direct's director, Georg Brewer said "That is an interesting
suggestion" in a
previous
interview
.