As
long as home video game systems have been around, Canadians have
always paid more money to purchase their systems and their games
because of the lower value of the Canadian Dollar. It's almost an
unwritten rule. If Americans pay $49.99 for a game, Canadians will
pay $59.99. If Americans pay $29.99, Canadians will pay $34.99 or,
sometimes, $39.99. The list goes on, but the pattern is generally the
same.

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It
makes sense, of course, that people purchasing any product with a
lower valued currency would pay more. The pricing of video games and
systems in Canada and the United States clearly reflected that,
especially during the past two generations of systems. In fact, when
Nintendo announced the price for a Wii, there was only a $30
difference between the Canadian and American pricing, a very accurate
representation of the difference in currencies at that time (by the
way, the MSRP is still $279.99 in Canada, not $289.99 like many major
retail chains are charging). However, with the Canadian Dollar as
high as it is, isn't it time the manufacturers lowered the Canadian
costs of the systems and games to, once again, reflect the value of
the Dollar?
When
I originally began writing this article, the value of one Canadian
Dollar was 97.22 cents American. In other words, the American Dollar
was barely worth three cents more than the Canadian. The price had
been hovering around the 95 to 96 cent mark for quite some time. With
the value of the Canadian Dollar being so high, it's hard not to
wonder, just how much are we paying for our games?
If
you take a look at any currency converter you can easily find a very
close exchange rate for the prices of any system or game. All you
have to do is type in the cost of the game in Canadian Dollars and
have the converter change it to American. The result is how much you
pay. Keep in mind to calculate the prices before taxes, since the tax
varies province to province and is usually lower in the U.S. Anyway.
Here
are some conversions of prices commonly seen for systems and games at
the rate of 97.22 cents*:
Wii:
MSRP of $249.99 USD/$279.99 CAD – Canadians are paying approx.
$272.19 USD before taxes.
Wii
at $289.99 CAD price – Canadians are paying approx. $281.91 USD
before taxes.
Xbox
360 Premium MSRP of $349.99 USD/$399.99 CAD – Canadians are paying
approx. $388.85 USD before taxes.
Playstation
3 60GB MSRP of $499.99 USD/$549.99 CAD – Canadians are paying
approx. $534.67 USD before taxes.
Average
MSRP of Wii games $49.99 USD/$59.99 CAD – Canadians are paying
approx. $58.32 USD before taxes
Average
MSRP of Xbox 360 and PS3 games $59.99 USD/$69.99 CAD – Canadians
are paying approx. $68.04 before taxes.
With
the Canadian Dollar at that value, Canadians were coming very close
to paying the Canadian price of systems and games in American
Dollars. That means that since the Canadian Dollar has hit par with
the American Dollar, but the prices have gone unchanged, a
Playstation 3 or Xbox 360 costs $50 more in Canada, a Wii costs $30
or $40 more, and so on.
Under
most circumstances it is understandable that retailers don't change
their prices immediately when the value of the currency rises. Their
products are commonly purchased in advance, at a specific price,
which must be compensated for. However, with video games, things work
a little bit differently. When a manufacturer drops the price on
their product, the retailers make that price drop right away (as can
be seen with Sony's recent drop for the North American price of the
Playstation 3 or Microsoft's price drop for all Xbox 360 models). It
seems that until the system manufacturers say they will be officially
dropping the prices, the retailers won't change them, even with the
value of the Dollar.

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So
what do the big three have planned for Canadians? We asked Sony,
Nintendo and Microsoft if they are considering changing the Canadian
price for games and systems to compensate for the higher value of the
Canadian Dollar. Sony says that it has no additional price cuts
planned as it has just recently cut the price of the Playstation 3,
and that there are no plans to cut the Canadian prices of its other
hardware or its software. Microsoft simply said that it will only
speak about price changes at the time those changes are made, if at
all (as we saw with the price drop on the Xbox 360). Nintendo was
unable to comment.
As
those comments were made when the Canadian Dollar was still a couple of cents
away from parity with the American Dollar, we are hoping to get
updated responses soon. If Sony, Nintendo or Microsoft make any
changes to their comments, we'll let you know.
*Currency
conversion results from Oanda Currency Converter