Earlier
in our Women's Month coverage, we wrote about a small group of the
most influential women in the gaming industry. This week, we bring
you what is the result of a small question and answer between one of
those women, Perrin Kaplan. As the Vice President of Marketing and
Corporate Affairs for Nintendo of America (NOA), Perrin Kaplan has a
lot on her plate. She deals with the company's public relations,
government affairs, investor relations and plays a major role in
Nintendo's projects worldwide. She doesn't just work for the game
company though, she plays too, so when we got the chance to ask her
about women and gaming, we wanted to ask about how she feels about
her part in the gaming industry, the future of women in games and
what she plays. Here's what she had to tell us:

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Book Bin: How do you view yourself compared to other "faces"
(faces being well known people) in the gaming business, considering
that the majority of those people are men (i.e. Reggie Fils-Aime,
Phil Harrison, Peter Moore, etc.)?
Perrin
Kaplan: I think it shows women are in gaming too. This form of
entertainment is now enjoyed by millions and millions of people and
many of them are women and teens and young girls.
CBB:
Where do you see women in the industry going in the next few years,
not just in business, but female gamers in general? For younger
girls, do you see the number of "girl branded" games, like
what you might find at a local Toys'R'Us (they now have a girls
section* in its game section), like Ubisoft's Petz series or Barbie,
etc., growing, or do you see more girls moving towards regular games?
Also, do you believe that developers and publishers will start to
focus on creating games for young adult and adult women, rather than
just creating "girl branded" games for younger girls?
Kaplan:
I am not a big fan of games labeled as ‘girls’ or ‘boys’
games. Those choices should be left to the consumer. For example, my
3-and-a-half year old daughter loves Superman. Who would have guessed
that? She does not know if that character is for a boy or a girl and
it shouldn’t matter. Lots of women are game developers now and I
see that trend likely to continue. It's exciting. We need developers
of both genders, all ages and education levels and all ethnicities.
CBB:
What is your opinion on which system/handheld, including PCs, most
appeals to female gamers and why? That means the question pits the
Nintendo systems against each other too, so even if you would only
answer with a Nintendo system, it would still be Wii vs. DS vs. GBA.
Kaplan:
We have a lot of evidence that women and teen girls are wholly
enjoying playing the Wii system. The portable world is also very
popular with girls and women. I think sometimes playing a game by
yourself is good down-time for females.
CBB:
What is your favorite game?
Kaplan:
Sure, go ahead and laugh. Yoshi’s Cookie for the original Game Boy.
CBB:
Who are your favorite video game female protagonist and antagonist?
Kaplan:
I have to say that I love characters for the characters themselves,
not because of gender. It may be of no gender too as my favorite of
all time is Yoshi!
We
want to thank Perrin for taking the time our of her busy schedule to
answer our questions.
*
Editor's
note: Since the time the questions were answered Toys'R'Us no longer
has a girls section in its game section.