Comics / Comics News

Archie comic publications celebrates 65th anniversary

By The Editor
June 8, 2006 - 09:39

ARCHIE COMIC PUBLICATIONS  CELEBRATES 65^th  ANNIVERSARYThe  World’s Most Renowned Comic Book Brand Celebrates Its 65^th Anniversary With Wide Array Of National and Global Media  Campaigns FOR LICENSING SHOW 2006:
Archie, Jughead, Betty, Veronica and the entire Riverdale family turn 65  years young this year, and Archie ComicPublications, Inc. is celebratingwith a  diverse mix of media and promotional events.Archie Comics is a brand that transcends  all generations.  “Just about every  time I speak about Archie Comics, people tell me how they read Archie as a  youngster and now encourage their kids to read Archie today. Archie promotes reading and most people  I speak to tell me that our comics were their real first reading experience,”  said Michael  Silberkleit, co-publisher of Archie Comic Publications,  Inc. The ARCHIE characters first appeared in  an ARCHIE comic book published in  1941.  Sixty five years later, Betty, Veronica, Archie, Jughead and friends  remain a staple of entertainment for readers the world over with timeless tales  of the trials, tribulations and triumphs of teenagers.  Role models to  millions, Betty & Veronica, Archie and Jughead have come to represent the  fads, fashions and attitudes of
contemporary youth.
Highlighting the Archie  Comics 65^th Anniversary celebration will be a
comprehensive national  media outreach featuring Archie Comic Publications Inc. Chairman Michael  Silberkleit as lead corporate spokesperson.  The popular Archie Comic titles and  Archie website ([LINK: http://www.archiecomics.com/] www.archiecomics.com) will also provide specially prepared content saluting Archie and  friends, and the
innumerable contributions they have made to the lives of kids  and
communities across America throughout the decades.  The company will also unveil a number of  online cross-promotions, including a promotional
campaign with high-profile teen  magazine “Girls Life,” that will
reintroduce Archie Comic Book character Katy  Keene.  Readers will be
invited to  submit their own fashion designs for Katy, Betty and Veronica
and the winning  designs will be worn by the characters for a special
Archie 65^th  Anniversary issue.
Representing the licensing  for Archie Comics is Brand Central LLC.
“With the 65^th  Anniversary of Archie ahead of us, we are particularly
excited about this year’s  Licensing Show,” said Steve Herman, Vice
President of Licensing for Archie  Comics Entertainment, LLC.  “The
appeal of Archie and his Riverdale friends is timeless, and commands a
larger  fan base than ever before, making Archie an evergreen brand that licensees can  truly build a business upon.”
“Archie Comics reflect the  ultimate in positive entertainment for kids of
all ages, and the brand  represents an unparalleled opportunity for
licensees in all categories,” said  Ross Misher, President of Brand
Central.  “These prototypical  American teenagers are as relevant to
today’s tweens as they were to the tweens  and teens 65 years ago.”
Archie continues to attract prestigious  international partners.  In
Japan, Takashima is marketing a stunning line of high quality  Betty and
Veronica clothes for girls, in the Middle East giant publisher  Tashkeel
is publishing Archie Comic books in Arabic, and in the Philippines,
Kamisetta is retailing a  dazzling line of clothes for men and women.  The
Kamisetta line is so popular that  the entire inventory sold out in the
first  week. India has emerged as a key market for the Archie brand.  For more than forty years, Variety Book  House has been distributing Archie Comic books to fans in India, making Archie Comics the largest  circulating English language comic book in India.  Nazara is developing mobile content including a video game utilizing the Archie characters, FX Labs is creating a  video game entitled “Archie’s Riverdale Run” and Archie Greetings, a retailer  with more than 600 outlets in India ,is carrying nearly 30 Archie  products produced under license including greeting cards, back to school  supplies and social expressions.

Last Updated: August 31, 2023 - 08:12