Comics / Comics News

Devil's Due Free Comic Book Promotion

By Hervé St.Louis
May 12, 2006 - 06:38

In May, Devil’s Due Publishing kicks off a FREE comic book promotion - the Devil’s Due’s RIPPED-OFFer! With so many comics coming out every month from “The Big Two” these days, they can’t all be that great. We know, we read them too. If you bought a “Big Two” book you don’t like, vent your frustration and RIP THE COVER OFF! Send the cover to DDP, and we’ll send you a FREE BOOK. That’s right, a free book! It’s finally your turn to rip them off!
 
“I came up with this idea a few months ago when stores were beginning to get inundated with a deluge of crossover comics.” said DDP President Josh Blaylock, “This isn’t going to topple any ‘empires’, but it can be a fun way to discover a new comic and vent one’s frustrations at the same time.”
 
“I just dropped 2 books published by “The Big Two” from my pull box recently. I just wasn’t  interested in the stories any more,” began DDP VP of Marketing Susan Bishop. “It’s nice that there’s a place for readers to send these unwanted books and get another title for free!”
 
To Participate – Send your name, mailing address, email address, a torn-off comic book cover and 3 comic title preferences, if any (visit www.DevilsDue.net to view titles) to: Devil’s Due Publishing, Inc., Attn: Free DDP Comic, 4619 N. Ravenswood #204, Chicago, IL 60640
 
RULES – The comic cover sent in must have been released in the last 2 months. Covers must be from “The Big Two”. If you don’t know what that means, we’re not going to tell you. Devil’s Due does not guarantee any specific comic title will be sent, regardless of sent choices. No more than one comic per address. Comics will be shipped Media Mail within two weeks after the above is received. Ripped-off covers become property of Devil’s Due and are non-returnable.

The question about Devil's Due promotion is what do they have to offer fans that can be thought by a large margin of reader to be better than DC or Marvel Comics. Usually, the Free Comic Book promotion in May are organized in stores in hopes of attracting casual readers. By going through a direct route, readers by-pass the comic book stores. I'm not sure if it's a good idea to by-pass your natural allies, especially if this promotion is aimed a readers who go to comic book stores, and not the casual ones. The results Devil's Due get from this will be interesting to watch. But as a marketing effort, at least they are doing something to stay in their customers' mindshare.

Last Updated: August 31, 2023 - 08:12